Event Promotion Tier System

Beachcities events are rated on a Tier System (Tier 1-3). These tiers help you determine what promotional materials and collateral you can expect from the Communications Department. These are guidelines, but can be altered under the discretion of the Communications Director as needed.  

 

Tier 1 event 

Applies to at least 80% of the congregation 

Church-wide event

Event leader collaborates with Communications Dept. to provide direction, context, and values

Communications Dept. drives promotion

    tier 2 event 

    Applies to at least 50% of the congregation

    Most large ministry events

    Targeted by large demographic (gender, all adults, all families, etc.)

    Event leader collaborates with Communication Dept. to provide direction, context, and values, but drives their own promotion

      tier 3 event 

      Applies to less than 50% of the congregation 

      Small department events

      Targeted by age group, life stage, specific ministry

      Event leader collaborates with Communication Dept. to provide direction, context, and values, but drives their own promotion

        Examples: 

        • Easter
        • Christmas
        • Mother's/Father's Day
        • KidsGames 
        • Weekend Service Collateral
        • Small Groups 
        • Churchwide Campaigns 

        Examples: 

        • Women's Events 
        • Third Thursday Prayer Nights 
        • Families Ministry Events (all age-groups invited) 
        • New to Beachcities Events 
        • 1-1 Care Team 

        Examples:

        • Financial Peace 
        • CityKids events 
        • JHM events 
        • HSM events
        • CSM events 
        • Care + Support 

        What Collateral Can I Request?

         

        Tier 1

        • Basic branding package (slide, social media, social graphic) 
        • Blurb in the BCC Monthly (month of promotion only)
        • Postcard/Flier (for your dept. to distribute and Connect Bar) 
        • Rotating weekend service slide
        • Event on Beachcities App Calendar (powered by The Hub calendar)

        All other requests are at the discretion of the Comms. Director

         

           

            Tier 2

            • Basic branding package (slide, social media, social graphic) 
            • Blurb in the BCC Monthly (up to 2 months)
            • Postcard/Flier (for your dept. to distribute, Connect Bar and possible bulletin option) 
            • Rotating weekend service slide
            • Event on Beachcities App Calendar (powered by The Hub calendar) 
            • Possible Weekend Announcement (Comms. discretion) 
            • Possible Promo Video (Comms. discretion)
            • Possible outdoor booth (up to 3 weeks) 

            Tier 3

            • Complete branding package (all collateral necessary) 
            • Blurb in the BCC Monthly (up to 2 months)
            • Postcard/Flier (for bulletin and Connect Bar distribution) 
            • Rotating weekend service slide
            • Event on Beachcities App Calendar (powered by The Hub calendar) 
            • Weekend Announcement (quantity Comms. discretion) 
            • Promo Video (Comms. discretion)
            • Outdoor booth (up to 1 month) 
            • Possible Stage Time Announcement