“Helping people find Christ and grow spiritually, emotionally, and relationally. We do this by sharing our faith, strengthening our families, and celebrating our God-entrusted freedoms.”
Our Brand
The Beachcities brand is all about: what we do (product), what we look like (identity), how we feel (experience), and how we do it (culture). Our product is casual, life-changing, inspiring, and encouraging. Our identity is community centered, simple and clean, emotive, and accessible. Our experience is welcoming, exciting, personal, and authentic. Our culture is loving, adaptable, passionate, and collaborative.
As we grow, it is imperative that our art, media, and communication creates an impression that draws people in to find Christ and grow while maintaining our brand. To help flesh out the Beachcities brand, we've included a list of parameters. These guidelines are here to help distinguish what Beachcities is and what it is not. We hope to run everything we do through this framework to get the most brand consistency.